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2011 Hyundai Equus
The level of luxury for the price is completely unmatched
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- From US News: The 2011 Hyundai Equus wows the automotive press with super luxury car features at a luxury large car. Reviewers are impressed with the value. Autoblog says “the level of luxury for the price is completely unmatched.”Hyundai has always been all about value, and now the automaker looks to challenge the luxury large car class with the Equus: a car that comes loaded to the hilt with features that could easily compete with super luxury cars. The Equus also boasts a cavernous interior, with a cabin that rivals the Mercedes-Benz S-Class.
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What Edmunds Says: You don't buy a Hyundai to impress your friends -- not yet, anyway. The 2011 Hyundai Equus should impress potential owners, though. With plenty of power and an extensive complement of features along with fine build quality and value pricing, the Hyundai Equus makes a compelling choice for a large luxury sedan. Long list of standard features; presidential-size backseat; supremely quiet; high-quality cabin; insanely low price for segment.
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The New York Times: For top luxury cars, there’s an old saw about prices: if you have to ask, you can’t afford it. Hyundai clearly feels there’s no harm in asking, especially in a shaky economy. How else to explain the Equus, its new priced-to-sell luxury sedan? This $60,000 Lexus-baiting limo will look like an alien battleship at Hyundai dealerships, hovering over the Elantras and Tucsons. But to owners of the Lexus LS 460, the better sci-fi reference is “Invasion of the Body Snatchers”: from its design to its power train to its features, the Hyundai seems a virtual copy of the Lexus, such a crib that it might hail from Shanghai, not South Korea.
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The Car Connection: The 2011 Hyundai Equus trumps Lexus and Infiniti on service, and all luxury brands on value. Hyundai is becoming a harbinger of doom for other car brands. The Elantra’s elbowed the Civic aside as one of the most frequently-recommended compact cars. The Sonata’s near the top of the family-sedan ranks, and with the Genesis, Hyundai aped Lexus’ first steps by introducing a luxury sedan at an eye-popping price, and fitting it with the luxury stuff you’d find in any up market near-luxury vehicle. Now the Hyundai Equus is trying to tackle an even more exclusive group of sedans. Riding on the same wheelbase and sporting the same power train as the Genesis, the Equus is plushly outfitted and more formally styled—all the better to throw down the gauntlet to the likes of the Lexus LS, Infiniti M and Lincoln MKS.
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